Privacy Policy

This Privacy Policy was last updated 3/18/2024.

Welcome to the website ("Website") operated by DavidsTea Inc. (“DavidsTea”, “we”, “our” or “us”). At DavidsTea, we value our customers and respect your privacy. DavidsTea recognizes that it must maintain and use your personal information responsibly. We have created this privacy policy (the "Policy") to demonstrate our firm commitment to your privacy and security, and to advise you about the collection, use and disclosure of personal information provided at our Website, in-store, or by mail. DavidsTea will not collect, use or disclose your personal information other than in compliance with the Policy.

By providing any personal information acquired during visitors' and customers' visits to the Website and/or visits to DavidsTea stores and/or by accessing and using the Website, you hereby agree to all of the terms and conditions of the Policy and consent to the collection, use and disclosure of your personal information as described in the Policy.

Protecting your personal information is important to DavidsTea. We strive to maintain our customers' trust.

When does this Privacy Policy apply?

This Privacy Policy explains our practices in collecting, using and disclosing your personal information in the course of operating our business in Canada and/or the United States, including at our retail stores, online through DavidsTea's websites at (“Websites”), our social media accounts, and in other ways you engage with us.

For your convenience, the Websites may contain links to other sites and advertisements that are not controlled or operated by DavidsTea. This Privacy Policy does not apply to those sites or advertisements. We are not responsible for, and this Privacy Policy does not apply to, the privacy practices or policies of other websites or third parties. DavidsTea encourages you to review the privacy policies of any third parties before disclosing your personal information to such parties or when visiting such third party websites.

What We Collect

The types of information we collect depend on the nature of your interaction with us. We may collect personal information such as:

  • contact information such as your name, billing address, shipping address, telephone number, email address;
  • account information such as username, password;
  • order and refund history;
  • payment information such as method of payment, partial credit and debit card information, and amount paid;
  • demographic information such as age, language preferences and other demographic information;
  • information about your interests and preferences such as wish lists and marketing consent;
  • information about the devices you use to shop online;
  • certain information and data that may be collected when you visit a Website, such as pages viewed, your IP address, browser information, internet service provider (ISP),referring/exit pages, platform type, date/time stamp, connection speed, read time, display time, and number of clicks, cookies and other online identifiers, or information collected when you interact with us on social media sites or through our electronic communications such as e-newsletters; and
  • certain personal information contained in a resume, cover letter or similar employment-related materials, or any applicable pre-screening questions, if you apply for an employment opportunity with us.

You may choose not to provide us with your personal information. However, if you make this choice we may not be able to provide you with the product, service, or information that you requested.

In some cases, such as when you ask us to ship an order or you purchase a gift or gift certificate, we may collect information about someone other than you, such as the name, address, telephone number and email address of the recipient. You represent and warrant that you have the right and authority or have obtained all necessary consents to provide any information, including personal information of another individual, that is provided by you to DavidsTea.

How We Collect Your Personal Information

We collect personal information from you in a variety of ways when you interact with DavidsTea. Some examples include but are not limited to situations when you:

  • create an account on our Website;
  • order, purchase, exchange, return, or cancel an order for, any of our products or services, whether through a Website or in our retail stores;
  • contact us, make an inquiry about any of our products or services or otherwise request information or assistance from us;
  • communicate with our customer service representatives;
  • sign up to receive notifications about an online order, including when the order will be delivered or ready for pickup in store;
  • sign up to receive newsletters and emails messages with information about new and limited edition products, special offers, events or other news;
  • register and participate in our customer forums, tea tasting clubs or other programs;
  • provide feedback or make other submissions to DavidsTea;
  • participate in a contest or other promotions;
  • participate in or respond to consumer survey or requests for consumer opinions, concerns or preferences regarding our products and services;
  • apply for employment with DavidsTea;
  • engage with us on social media; or
  • use features of a Website that may be offered from time to time and may require such information in order to use the feature (including but not limited to submitting user-generated content as described in the Terms of Use).

How We Use Your Personal Information

DavidsTea uses your personal information to offer and provide products and services (including to confirm, process and track orders and order status, shipping, payment, etc.), manage our relationship with you, verify your identity and address, carry on our business operations and as may otherwise be required or permitted by law or described in this Privacy Policy. Some examples of how we may use your personal information include (without limitation):

  • to develop, enhance, improve, personalize, market, sell, or otherwise provide products, services or information;
  • to administer your account;
  • to conduct commercial transactions including to process and administer purchases, exchanges, returns or other transactions that you may engage in with DavidsTea, including at our stores or through our Websites, and to communicate with you about those transactions;
  • to contact you regarding the status of an online order;
  • to contact you and respond to any requests or other communications that you may have had with us, including claims or requests for customer service;
  • to provide you with newsletters and/or emails messages about products, special offers, events or other news (more information regarding our use of your email address and telephone number is provided below in the section regarding “E-Newsletters and other Electronic Communications”);
  • to conduct and administer surveys and contests and other promotions in which you have participated;
  • to summarize in an aggregate format for statistical and research purposes, including, without limitation, to provide portions of this aggregated information to vendors, service providers or consultants to, for example, gauge the level of interest in our Websites, advertising campaigns and electronic communications, plan for Website infrastructure improvements and/or plan and evaluate marketing initiatives;
  • to perform data analysis and help us improve and customize our product and service offerings, Websites and customers’ experience;
  • to troubleshoot problems with the Websites;
  • to enforce our Terms of Use or comply with this Privacy Policy;
  • to protect the security and integrity of our Websites and our business;
  • to detect and protect against error, theft, fraud and other illegal activity and to otherwise administer our loss prevention program;
  • to process and respond to applications for employment; and
  • to comply with any legal or regulatory requirements.

From time to time we may supplement information you give us with information from other sources, such as information validating your address or other information you have provided to us. This is to help us maintain the accuracy of the information we collect and to help us provide better service.

E-Newsletters and other Electronic Communications

In certain circumstances, we may send you email communications. For example, when you sign up or are subscribed to receive our e-newsletter, you may receive email marketing communications about our products, services, special offers, events, new website features, changes to this Privacy Policy or other terms and conditions, changes to any of our programs in which you might be enrolled, or other news. Similarly, when you sign up or are subscribed to receive notifications about an online purchase, we may send you email communications about the status of your purchase.

To opt out of receiving email marketing communications from us, you can click the “unsubscribe” link in any email marketing communication.

Please allow up to ten (10) days for your “unsubscribe” request to be processed. Even if you opt out of receiving email marketing communications from us, we may still contact you by email for transactional or account-related purposes like confirming or following up on a purchase, order or service request, responding to customer service inquiries, or notifying you of product recall information.

Cookies and Similar Technologies

We may use tracking tools like cookies, web beacons and pixel tags that collect data while you browse and maintain a record of your visit. These technologies help us improve the Websites and deliver more personalized service based on your online behavior. We also use cookies to assist with anonymous site traffic analysis, which includes tracking the time/date of visits, pages viewed, and referring URLs.

Most web browsers automatically accept cookies. If you would prefer to prevent your device from accepting our cookies, you may follow your internet browser’s steps for doing so on each device you use. Please note, however, that if you do disable cookies, you may not be able to shop on or access certain sections of our Websites.

How We Disclose Your Personal Information

DavidsTea does not sell or rent our customers’ personal information to any third party. However, in the normal course of business we may share some of your personal information with our related parties and affiliates and with third parties acting on our behalf or as permitted or required by applicable law.

Related Parties and Affiliates

We may share personal information that we collect within our affiliated group of companies for the purposes identified in this Privacy Policy.

Service Providers

We may disclose or otherwise make available personal information to third party service providers for processing or other purposes that support or facilitate our business operations or provide services on our behalf, such as for processing orders, notifying you of the status of an order, shipping, payment card processing, supporting the content, operation and maintenance of our Websites, facilitating and collecting customer reviews, and conducting surveys, contests, sweepstakes and other promotions. We contractually require all such service providers to keep your information confidential and secure, and to have privacy policies and practices with respect to personal information that are comparable to ours.

Legal Disclosure

DavidsTea may disclose your personal information as required or permitted by law, including, without limitation, to comply with a subpoena, warrant or other legally valid inquiry or order or applicable law, or to report improper or unlawful activity.


By submitting personal information to DavidsTea or its service providers, you agree that DavidsTea may collect your personal information and you consent to the use and disclosure of your personal information in accordance with this Privacy Policy and as permitted or required by law.

Text messages

If you elect to receive marketing and support text messages from us, either via our website or by sending a text message indicating your consent, you are providing (and signing) your prior express written consent to receive recurring marketing or promotional and support text messages from us sent through an automatic telephone dialing system. These may include cart abandon messages. Message frequency varies. This service is optional, and your consent is not a condition for purchase. You can opt out of receiving any further text messages from this program at any time by replying “STOP” to any text message you receive from us. For help, reply “HELP” to any text message you receive from us or fill out this form and one of our Virtual Tea Guides will assist you. In addition to any fee of which you are notified, your mobile provider’s message and data rates may apply to our confirmation text message and all subsequent text message correspondence according to your individual rate plan provided by your wireless carrier. Please consult your mobile service carrier’s pricing plan to determine the charges for browsing data and sending and receiving text messages. Under no circumstances will we or our affiliates be responsible for any text messaging or wireless charges incurred by you or by a person that has access to your wireless device or telephone number. If your carrier does not permit text messages, you may not receive the text messages. Neither we nor the wireless carriers will be liable for any delays in the receipt of, or failure to deliver, any text messages, as delivery is subject to effective transmission from your network operator. Text message services are provided on an “AS IS” basis. Data obtained from you in connection with any text message services may include your cell phone number, your provider’s name and the date, time and content of your text messages. We may use this information in accordance with our Privacy Policy to contact you and to provide the services you request from us. For more information on how we use telephone numbers, please read our full Privacy Policy.

You may elect to receive text messages from us. When you sign up to receive text messages, we will send you information about promotional offers and more. These messages may use information automatically collected based on your actions while on our sites (i.e. cookies) and may prompt messaging such as cart abandon messages. To the extent you voluntarily opt to have text notifications sent directly to your mobile phone, we receive and store the information you provide, including your telephone number and/or when you read a text message. You may opt out of receiving text messages at any time by texting “STOP” to our text messages. For more information about text messages, see our Terms & Conditions. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties, excluding aggregators and providers of the text message services.

Storage, Retention and Security of Your Personal Information


Our related parties and affiliates and third party service providers may be located outside of Canada or the United States and this may result in personal information collected by DavidsTea being stored or processed outside of Canada or the United States and, as a result, your personal information may be accessible to law enforcement, courts and regulatory authorities in accordance with the laws of such foreign jurisdictions.


DavidsTea will retain personal information for as long as necessary for the purposes identified, or as otherwise required or permitted by law. DavidsTea has retention standards to satisfy legal requirements, including to destroy, erase or render anonymous personal information that is no longer required for the purposes identified or as otherwise required by law.

Data deletion

Requests for deletion of personal data from our recordkeeping systems can be addressed to our Privacy Officer. Please see the section below regarding "How to Contact our Privacy Officer".


DavidsTea takes reasonable steps to protect personal information in our control against loss, theft, and unauthorized access, disclosure or misuse with administrative, technical and physical safeguards appropriate to the sensitivity of the personal information.

Unfortunately, despite these efforts, no security measures are perfect and hackers and other malicious actors may attempt to intercept or access the personal information described in this Privacy Policy. If you have any reason to believe that your account, transaction or information is no longer secure, please contact us using the contact information in the section below regarding “How to Contact our Privacy Officer”. In the wrong hands, your personal information could be used to commit identity theft, steal from you, or cause you other harms. It may also reveal information about your spending habits and other sensitive personal attributes.

Internet or wireless communications are never completely private or secure and there is always a risk that any messages or information you send to or through a website or by email may be intercepted by others.

If you create an account on a Website, you will need to set a password to access your online account. We strongly recommend that you set a strong password including a combination of letters (including a mix of upper and lower case), numbers and special characters, and do not disclose your password to anyone. DavidsTea will never ask you for your password in any unsolicited communication (including unsolicited correspondence such as letters, phone calls or email messages).

You should also be aware that certain aspects of the Websites are not confidential and are available for public viewing. For example, any submissions that you post to any publicly available online forum or blogs or other publicly available features of the Websites are not confidential and may be viewed by other users of the Websites. By making personal information publicly available where the Websites allow you to do so, you consent to such publication by DavidsTea or its service providers. Please refer to the Terms of Use for additional provisions relating to user submissions that may apply to you.

Accuracy of Personal Information and Your Privacy Preferences

If any of your personal information in our records is inaccurate or incomplete, we will amend that information at your request, subject to any exceptions prescribed by law. For corrections or adjustments regarding your personal information, click the link here.

If you created an account on one of our websites, you can access and change your online account profile yourself. If you are not a registered website user, you can click here to update your information.

Changes to this Privacy Policy

DavidsTea may revise this Privacy Policy at any time and from time to time. The revised Privacy Policy will be posted to the Website. We will provide additional notice of any material changes to our Privacy Policy. We encourage you to check this Privacy Policy regularly for changes.

How to Contact Us

If you have any questions, comments or concerns about this Privacy Policy or our privacy practices, please click the link here.

For additional information regarding the use of our website, please see our Terms & Conditions.